SEO – Stepping Stones and Tips for a Small Business – #smallbiz #marketing

SEO means ‘search engine optimization’. Optimizing your website will help to make it appear higher in relevant searches with some simple tricks. A higher ranking on such sites a Google means it’s easier for your customers and market to find your products. Of course, this information is by no means a complete list of SEO tools, but they are tasks that most website owners can do before taking the plunge and hire someone else to do it

Keywords

When adding keywords, why not ask yourself what words you would use if you were searching for this kind of website or information yourself. Thinking like a customer instead of advertiser means wearing a a different hat, however on some level we’re all consumers, so it’s not a difficult process. Make notes of the keywords you come up with and you on your way to expanding your website’s optimization! There are all kinds of combinations with which to use keywords, so have a thesaurus or dictionary on hand to help out with your list.

Content
Include the keywords you’ve just developed into a search term that best describe you and your products. Small phrases that are in the written content on your website will jump out or even seem obvious after they’re written, and though you don’t want to sound like a broken record, include those search terms that are relevant, linking them to the context of your information.

Keep in mind, original content is king and your blog / website will rank higher on the search engines with regular postings and updates.

Links
The amazing thing is, people will find you! Your site will rank higher still once other bloggers start to link to your site and share your information. Even better, if you are able to leave relevant and well meaning comments on other people’s websites that compliment yours, (starting locally is good), as well as reciprocating links with others, then do so. People will find you this way, too!

Social Media
This really is a topic that deserves it’s own post. Suffice to say, social media works hand in hand with your website to extend your seo reach. It is the perfect platform for driving people to your online site or your brick and mortar store. If you’re not already participating in this realm, it’s definitely something you should consider. It will really bring not only awareness to your brand, but it will bring visits from your target market, helping your business find an online following, customer base and consumer loyalty.

Do keep in mind that by having a social media platform intertwined with everything else already describe here will properly contribute to good SEO and help any small business find it’s niche.

Find Your Niche! How to Branch Out with our Social Media Tree

Social Media Marketing

Many non-profit organizations and small businesses are interested in social media marketing via through the use of many popular platforms available today.

Blogs, Facebook, Twitter, Pinterest, LinkedIn and Google Plus, just to name a few, hoping to acquire a large following of devoted fans, friends and followers.

The question is, how does anyone actually get started to combine all of these options together in a way that will actually start to bring concrete results?

Many individuals assigned with this mission begin with what they think are the social media marketing tactics that they feel will help them acquire what I’ve just described above.

The unfortunate truth is that few people have the time, experience or skills available in order to achieve the results that Find Your Niche can offer.

At Find Your Niche, we’ll work to identify your niche, the roots as it were, by creating a customer segments, a personalized content plan, social media platform that organizes the resources to help develop and implement a strong and engaging message to your target market.

We want to work hard with you to identify and achieve your desired outcome and ultimate goals:

- Inquiries
- Traffic/Page Views
- Client Engagement
- Reputation
- Influence – Message
- Credibility – Content
- Measurement – Analytics
- Continuous Refinement and Improvement

We can work together to understand the desired objective. Only then we can develop and grow a tactical social media marketing plan to help attract, engage and inspire those clients.

For more information contact Find Your Niche for a free consultation to discuss your organization’s strategy!

Creating An Online Business Presence in a Digital Age – #Smallbiz #Marketing & #SocialMedia

Find Your Niche – Online

For many small-business owners, entering the digital arena to create an online presence for engaging those potential clients can be a daunting process to say the least. The continual rise of the web and it’s reach has made the world a much smaller place. Almost everyone who is already connected online is also out ther seeking a piece of the proverbial pie.

In order to create an online presence and build that brand, one has to learn the best ways to get one’s message out. Social media, mobile apps, Q.R. codes, and a user friendly website are the places to start maximizing one’s message. But what if you’re not already tapped in to the internet? For some, it may be easy enough to start these platforms, but many owners of small businesses may not have the time or the skills to stay ahead of the competition, or even keep up with them. There lies the challenge: How to take the momentum that is built in the beginning and convert it into buying power.

An online presence should be taken seriously. Online marketing is not a skill that not everyone has. Connecting with potential customers in cyberspace takes a solid strategy and an action plan. Determining a niche and a target market is the key to crafting a plan of action.

Once that strategy has been determined, it’s best to determine just what resources one has, how to share them in the best possible light, and then determine what one’s goals are, ie: Just what it is that the business wants to accomplish through it’s use of social media.

The best place to start is with an online presence. A user friendly website is the place anyone can visit twenty-four hours a day, so any information added must include a well thought out message. That next step is to engage other through social media. In essence, social media compliments a website by engaging with others and ultimately driving customers to your website, and perhaps even that brick and mortar location. This is why a great strategy is important. Integration of all of these steps work seamlessly together. A comprehensive digital media strategy will typically include all of these components.

Join me next time to discuss why websites should go mobile.
We’ll discuss the use of a mobile friendly site and just how huge the mobile presence has become.

#Tips To Succeed on #Twitter – Success With #SocialMedia

Twitter

The first thing I tell anyone new to social media is that they should share. The best items to share are usually from your competition. This advice might sound a little strange or even backwards to some people, but sharing good information will bring those followers who are looking for specific news from a variety of sources. Retweeting other people’s information, when it falls in line with what you’re offering, along with your own creative and original content, means you’ll be the one to follow because of the great variety you offer.

Hashtags ( # ) are another great tool to take advantage of on Twitter. Use them to categorize any information you’re sharing on your Twitter timeline. For instance if you’re posting about your garden, it might look something like this:
” Today my #sunflowers were #blooming after the rain. I had to take many #photographs to share!”

Anyone searching for a specific flower like sunflowers will find your post. Anyone searching for what’s blooming out there will find you, too! They’ll also know you have a photograph to offer. That’s 3 niches covered, which brings in a broader amount of hits and then followers. Try not to use more than 3 hastags or you might seem a just a little desperate for attention and that can be a turn off for some people.

So, you can see that hashtags make those keywords searchable. Anyone out there in cyber-space can find your information when searching. Hashtags can be used on Facebook posts and Pinterest, too. When you use them on other popular social networks and then share them on Twitter, you’re on your way in social media!

Find Your Niche – Our Finger is on the Pulse of Social Media

The rise and success of sites like Twitter, Facebook, Pinterest, Flickr, YouTube and LinkedIn are all examples of just how social networking and marketing on the internet has become.

Social media is now the most important way to engage and interact with people, either locally or on the other side of the planet.

Many companies have already realized that social media is more than just a trend or fad.

Most businesses and organzations, no matter what the size, are begging to not only get on board, but understand what social media can accomplish. They want to define their company’s brand and engage new clients.

Management is also unsure of just how to manage the growth of their social media plan. It may even be an time issue.

Our service is the solution to your company’s need for social media management and client engagement. We have our finger on the pulse of social media. We can help you do this, too.

Find Your Niche offers a dedicated resource to spend a pre-defined amount of time each month building your business profile in social media communities.

Find Your Niche will help setup and build in any or all of the following social media websites:

• Twitter
• Facebook
• YouTube
• LinkedIn
• Pinterest
• Flickr
• and more

The scope of Work includes an in depth setup process which helps define:

• Applicable social media sites
• Brand of creative development (where applicable)
• Tone of messages released
• Sources of information
• Reply and verification strategy

Some of the detailed tasks that are typically performed include:

Twitter
• Development of Twitter custom branded profile page.
• Predefined volume of status updates per day/week/month.
• Direction of ‘Following’ to helpful information related to industry, service awareness & other social media profiles.
• Continued development of Twitter following.
• List Management.
• Reporting on traffic generated from Twitter referral source.

Facebook
• Development of Facebook custom branded profile page.
• Predefined volume of status updates per day/week/month.
• Direction of ‘Following’ to helpful information related to industry, service awareness & other social media profiles.
• Optional ‘Following’ advertising management within Facebook.
• Reporting on traffic generated from Facebook referral source.

YouTube
• Creation and setup of optimized YouTube account.
• Upload & tagging of existing video base.
• Commenting on relevant videos for improved awareness of video library.

LinkedIn
• Deliverables vary dependent upon scope definition.
Of course this industry is growing quickly and we are also available to advise and take action on any other social media trends, questions and/or tasks.

Pinterest
• Development of Pinterest profile page.
• Creation of Pin boards
• Predefined volume of pinning per day/week/month.
• Direction of pin boards related to industry, service awareness & other social media profiles.
• Reporting on traffic generated from the ‘re-pinning’ by others.

Flickr
• Development of Flickr profile page, both online & Mobile access.
• Creation of Photostream – Upload photos and videos
• Predefined volume of activity per day/week/month.
• Direction and organization of photos and video related to industry, service awareness & other social media profiles.
• Reporting on traffic and statistics generated by all types of visitors.

Top 8 Reasons To Hire A Social Media Company

• Expert level knowledge in managing brand and message with zero social media training.
• Reduce the likelihood of reputation issues via ineffective social media management.
• Confidence that your social media profile is current with industry trends.
• Pricing model means you can dedicate hours, days or weeks to the service which means less risk.
• Our scope is customized to your company’s requirements.
• Your company maintains the same professional appeal that has gotten it to where it is today!
• Your company shows the world it is in the top tier of technological trends!
• If you don’t do it your competitors may beat you to it!

For more information please visit: Our Services page or Email us at: findyournicheseo[at]gmail[dot]com

Welcome to Find Your Niche

Find Your Niche is a rural business helping other businesses grow.

We know how important social marketing has become, especially to those of us
who do not have businesses located in a high traffic location or in a in major urban centre.

Our Services Include:

- Mobile friendly website design & maintenance
- Social Media: Online presence via Facebook, Twitter, and many other
relevant forums
- Article writing plus relevant and current blog posts
- Photography & graphic installation
- Research and update of RSI web content and blog
- Consultation, workshops & training
- Google analytics & SEO
- Creation of QR Codes & Apps

We also write sales-generating web content, product descriptions complete with photography/illustrations and more. We know how to fine tune and help our clients create clear, concise, tight copy so that every word works towards building a customer base and therefore, consumer confidence.

For more information contact us at:
findyournicheonline (at) gmail (dot) com