SEO means ‘search engine optimization’. Optimizing your website will help to make it appear higher in relevant searches with some simple tricks. A higher ranking on such sites a Google means it’s easier for your customers and market to find your products. Of course, this information is by no means a complete list of SEO tools, but they are tasks that most website owners can do before taking the plunge and hire someone else to do it
When adding keywords, why not ask yourself what words you would use if you were searching for this kind of website or information yourself. Thinking like a customer instead of advertiser means wearing a a different hat, however on some level we’re all consumers, so it’s not a difficult process. Make notes of the keywords you come up with and you on your way to expanding your website’s optimization! There are all kinds of combinations with which to use keywords, so have a thesaurus or dictionary on hand to help out with your list.
Include the keywords you’ve just developed into a search term that best describe you and your products. Small phrases that are in the written content on your website will jump out or even seem obvious after they’re written, and though you don’t want to sound like a broken record, include those search terms that are relevant, linking them to the context of your information.
Keep in mind, original content is king and your blog / website will rank higher on the search engines with regular postings and updates.
The amazing thing is, people will find you! Your site will rank higher still once other bloggers start to link to your site and share your information. Even better, if you are able to leave relevant and well meaning comments on other people’s websites that compliment yours, (starting locally is good), as well as reciprocating links with others, then do so. People will find you this way, too!
This really is a topic that deserves it’s own post. Suffice to say, social media works hand in hand with your website to extend your seo reach. It is the perfect platform for driving people to your online site or your brick and mortar store. If you’re not already participating in this realm, it’s definitely something you should consider. It will really bring not only awareness to your brand, but it will bring visits from your target market, helping your business find an online following, customer base and consumer loyalty.
Do keep in mind that by having a social media platform intertwined with everything else already describe here will properly contribute to good SEO and help any small business find it’s niche.